How to engineer a movement
When Reid Hoffman wanted to launch LinkedIn, he didn't hire a marketing team.
He didn't buy expensive ads, either.
Instead, he did something deceptively simple:
From his living room apartment in Mountain View, he opened his laptop and wrote a single email.
Then he sent it to 350 people.
Not 350 random contacts...350 people he'd built relationships with over 10+ years in Silicon Valley.
The email was personal.
Direct.
It simply invited them to join him on a new platform he'd just launched.
Here's what happened next:
1. Those 350 people became LinkedIn's first users
2. They invited their own networks, which created a spiral of growth
3. LinkedIn now has over 900 million users worldwide
And yes…it all started with 350 people:
If you study the world’s biggest movements, you’ll find they all follow the same invisible rule:
They all started with a small group of people who believed.
* Take Christianity. It didn’t spread because Jesus preached to massive crowds every day. It spread because a small group of followers shared the message personally, relentlessly, with the people they knew. Those people did the same. A few disciples became a global faith that now touches billions.
* The same is true for the early adoption of Facebook. Mark Zuckerberg didn’t launch it to the whole world at once. He opened it to Harvard students… a small, interconnected network. From there, it moved to other Ivy League schools, then universities, then the world. Each stage was powered by people sharing with people they already trusted.
* Even the civil rights movement in the U.S. followed this pattern. Martin Luther King Jr. didn’t start with mass media or giant rallies. He built deep relationships with pastors, community leaders, and local organizers. Those relationships became the foundation of a national movement.
You see, people think social media works because it gives you a megaphone.
But it really works when you use it to build a network.
A network that grows, shares, and multiplies…because the people inside it are connected to each other.
That’s how LinkedIn works.
And that’s how your business can grow.
You don’t need 100,000 followers.
You just need 300 people who believe in what you’re building.
* 300 people so-well connected that will open doors you could never open on your own.
* 300 people who trust you...and who others trust.
* 300 people who will invite their networks, share your ideas, and multiply your reach.
The question is:
How can you build a network that actually does that?
A network that doesn’t just watch your content…
…but shares it, talks about it, and brings others in?
A network that becomes your unfair advantage.
Well, everything starts with what I call “your initial conditions.”
These are the foundational choices and actions you take before you start posting, messaging, or pitching…because they determine how your network will grow and how people will respond to you.
Think about starting a fire.
* You don’t just throw a bunch of logs on the ground and hope for flames.
* You start with kindling…small, dry twigs that catch fire easily.
* You arrange the wood carefully to let air flow.
* You strike the spark in just the right spot.
Those early steps (the initial conditions) determine whether your fire burns strong or fizzles out.
Your network works the same way.
If you set the right conditions early, your network will catch fire.
But if you skip the kindling and just dump on the logs (random messages, shallow contacts, generic posts) your network won’t ignite.
It will just smolder, barely alive.
And that’s ONE of the things you’ll learn inside The LinkedIn Vault Workshop.
Inside SOP #5, you’ll learn how to use content as leverage to connect with people you couldn't reach otherwise and build a network that fuels your business forever.
You’ll also learn:
How to get influencers to share your content without asking (and the specific type of content that makes sharing feel inevitable)
A psychological principle that makes high-profile people want to help you (even though they get thousands of requests weekly)
How to use your content as a "networking asset" that opens doors money can't (this flips the entire relationship dynamic)
The "Content as Currency" approach that makes your posts more valuable than traditional networking events (and gets better results)
Why the most successful content leveraging happens in private, not public (and how to engineer these behind-the-scenes connections)
The "Authority Halo" effect that makes one strategic content connection multiply into dozens of opportunities (and how to trigger it intentionally)
And WAY more.
I’ve used these strategies to connect with people like Justin Welsh, Austin Belcak, Michael Bungay Stanier, and Guy Kawasaki - and even get my content shared by Sara Blakely, Reid Hoffman, and dozens of famous authors and celebrities.
In other words, you’ll learn how to use LinkedIn to engineer a powerful network from the beginning.
See you inside,
Josue
P.S. A few updates (and a blatant sales pitch):
* Next Sunday, the price of the LinkedIn Vault workshop will double. You’d still be able to buy a ticket after that (unless we’re sold out), but it will be way more expensive.
* So, if you’re planning to join, now might be the right time to grab your ticket.
* This is the last workshop on LinkedIn I’ll ever host (so I’m giving away everything, including the things I wouldn’t normally give away).
Here’s a summary of what you get:
3-hour workshop (recording included)
5 SOPs & highly-implementable playbooks (lead gen, content creation, networking, strategy, knowledge arbitrage, etc.)
My personal swipe file with 500+ high-performing post examples
The “money” swipe file (The 5 most profitable campaigns I’ve seen on LinkedIn)
On top of all this, I’m adding an additional playbook named “AI Stuff” which includes 2+ years of AI experimentation and prompts that actually assist your creativity, instead of replacing it.
Anyway, if this sounds interesting to you, you can save your spot here.